Subaru is the National Park Foundation's largest corporate partner and its NYIAS display reflects that commitment.
Subaru of America Inc. has become the National Park Foundation’s single largest corporate partner.
“Through our partnership with the National Park Foundation, we have provided nearly $20 million in support since 2013, funding programs and projects in more than 100 national parks that help protect these treasured places and increase public awareness and engagement across the National Park System,” said Thomas J. Doll, CEO and president, Subaru of America Inc.
The automaker donated $2.1 million in 2018 through its Share the Love buying program where it donated $250 from the sale of every vehicle to the foundation. Through the 11 years of program it has raised $145.7 million.
To date, Subaru has contributed $68 million to help preserve America’s national parks, Doll added during Subaru’s press conference at the New York International Auto Show at which he emphasized the company’s commitment to the national parks.
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Subaru donated $2.1 million to the National Park Foundation in 2018, and crafted its 10,000 square-foot display to look like a national park.
In addition, at a time when many automakers have reduced their spending on auto shows, Subaru built one the most elaborate displays at the New York International Auto Show, which is open to the public this week, to show off both the new 2020 Subaru Outback and its commitment to the outdoors.
The unique 10,000 square foot display features aspects of several national parks, like Old Faithful from Yellowstone, underscoring the automaker’s long-standing support of the national parks and partnership with the National Park Foundation brings pieces of Yosemite, Denali, Arches and Yellowstone national parks from inside New York’s Jacob K. Javits Convention Center.
“With this incredible exhibit, we continue to honor that partnership by bringing the beauty of our national parks to the auto show,” Doll said.
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“This truly is a one-of-a-kind display that we know resonates with our owners who care so deeply for the environment, and we hope to continue to honor our partnership by bringing awareness of our national parks to those who have not yet had a chance to experience them.
The Subaru display at NYIAS features aspects of different national parks.
Doll noted, “The National Park Foundation’s partnership with Subaru not only helps to ensure that our parks are sustainable and can thrive for years to come, but also helps to expand the community of national park champions through innovative experiences like this auto show display.”
In addition, to introducing the new Outback, which is described as “the most adventurous, most reliable, safest and best Outback ever,” the display also emphasizes Subaru’s commitment to re-cycling.
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The automaker will reuse elements from the display for future auto shows, as well as other Subaru events, while other portions of the display will be recycled or donated and includes sharing its zero-land fill expertise through the Don’t Feed the Landfills initiative, which has helped the National Parks Service eliminate over 6 million pounds of waste.