Mini continues to cater to its U.S. buyers with another new special edition model: the 2021 Coral Red Edition.
Sales of small cars aren’t exactly booming the U.S. market but Mini keeps plugging away announcing new models for 2021, including new 2021 Mini Coral Red Edition hardtop.
“We continue to create special edition offerings for our customers in the U.S. that are looking for unique new ways to express themselves through their vehicle,” said Patrick McKenna, Mini’s head of Product Planning and Consumer Events.
“With Mini’s rich heritage offering exclusive special editions, the Mini Coral Red Edition authentically reflects back on this heritage and the classic Mini 1100 Special,” he added.
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Mini officials say that U.S. buyers like to “express themselves” with their special edition vehicles.
The special editions will arrive next month as variants of the Cooper S two-door and four-door hardtop models. The Coral Red Edition harkens back to past heritage Mini models. The two door comes with a Manufacturer’s Suggested Retail Price of $33,275 and the four door of $34,520, plus an additional $850 Destination & Handling fee.
Traditionally, the Coral Red Metallic color was reserved for the Mini Clubman models, along with a black roof and mirror caps.
The finish is offset with a number of design elements in Piano Black, including the headlight rings, taillight rings, and grille frame, as well as front and rear Mini Wings badges and door handles. On the inside, the car features matching Piano Black trim and Carbon Black Leatherette upholstery.
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The new model also comes standard with LED headlights and fog lights with Union Jack LED taillights help illuminate your drive, along with 17-inch Rail Spoke two-tone wheels.
The new model also comes standard with LED headlights and fog lights, along with 17-inch Rail Spoke two-tone wheels.
The Mini Coral Red Edition pays homage to another special vehicle in Mini’s heritage. In 1979, Mini launched a special 20th Anniversary Edition called The Mini 1100 Special. Unlike most that came before, the 1100 Special was mechanically, as well as cosmetically, upgraded. It was offered in Metallic Rose or Metallic Silver paint and featured chrome Clubman-style bumpers.
Other special features included a black-centered grille and vinyl roof – tan colored for the Rose body and Black for the silver body – along with wide shaded side stripes on lower body sides. It also included Mini Special A-panel decals, ‘Special’ grille badge and ‘Mini Special’ boot badge.
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The special editions Minis will be limited to around 300 units in the U.S. to bolster their exclusivity, company representatives said.