Chevy will launch the new MyLink infotainment system on the 2012 Volt and Equinox models.
Chevrolet is about to become the next automaker to take aim at Ford Motor Co.’s well-reviewed Sync infotainment system.
The new Chevy MyLink will go into production on several 2012 models and expand from there, the maker says, offering an array of voice-activated services, including the ability to access music through web services like Pandora.
The Chevy MyLink system adds to the array of services already offered by General Motors’ OnStar system, which is more focused on safety and security, but also provides navigation and so-called concierge features for a monthly charge.
While Chevy’s corporate parent was an early participant in onboard technology, through OnStar, industry analysts contend the maker fell behind because of its focus on generating monthly revenues. Ford, however, developed a strong following for Sync because it does not require a fee – though it also doesn’t offer some of the features of OnStar, such as the ability to reach a human operator for emergency assistance.
Rather than replace OnStar, it will be a new sub-brand, Chevy MyLink focusing on so-called infotainment features, some of them generated by linking into a motorist’s smartphone and then accessing apps such as Pandora.
The two services will be linked together, integrating features such as the ability to remotely unlock a car’s door or start its engine.
The MyLink system will debut on the 2012 Chevrolet Equinox and Volt models before expanding to other entries in the Chevy line-up. Eventually, GM expects to roll the MyLink system out for the rest of its North American brands: Cadillac, Buick and GMC. The maker has not decided how to price the technology yet, according to Micky Bly, executive director of electrical systems, hybrids, electric vehicles and batteries.
It is possible, according to GM sources, that the maker will follow Ford’s lead and make MyLink standard equipment on some models, but charge a premium on others. It could, meanwhile, make basic services available without a monthly fee, though the charges for more advanced OnStar features would almost certainly remain in effect.
Chevy is just the latest in a string of makers pushing into more advanced infotainment systems which use voice controls to help minimize driver distraction. Such technologies were a centerpiece of last month’s Consumer Electronic Show, in Las Vegas. Hyundai unveiled its new Blue Link, for example. (Click Here for more.) And Toyota won a Best-in-Show award for its own infotainment system.
GM data show as many as 70% of consumers consider such technology important in making a decision about which car to buy.