You can order the Hot Wheels model but will have to wait to see if Chevy produces the full siza Camaro Hot Wheels Concept.
If you’re looking for one of the hottest collectible Chevrolets you might put in a bid on a ’68 Custom Camaro produced by Mattel — one of the original 16 diecast models produced for the toy maker’s perennially popular Hot Wheels collection.
The two companies are teaming up again this year, but the car they’ve come up with for the annual SEMA Show, in Las Vegas, is a full-sized Camaro painted in an eye-popping metallic green. Dubbed the Chevy Hot Wheels Camaro Concept, it’s currently a one-off for the annual automotive extravaganza, though officials hinted they could find a place for it in the growing Camaro line-up.
Chevy is 0ut in force this week at SEMA, a show that fills the sprawling Las Vegas Convention Center and attracts some of the nation’s best and most creative carmakers and car tuners, as well as producers of aftermarket parts running from the mundane to the awe-inspiring.
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With an eye on attracting the sort of young, import-oriented buyers who have traditionally focused on Japanese and Korean products, Chevrolet is also displaying a dozen different concepts based on its new Sonic subcompact.
Those range from the Sonic Boom, a prototype featuring two large subwoofers and 10 six-inch midrange speakers mounted in the rear hatch in a pair of turbine engine-like clusters.
The Sonic All Activity Vehicle, designed by racing great Ricky Carmichael, takes the subcompact hatchback and transforms it into a multifunctional vehicle – complete with roof-mounted mountain bikes.
The slick Sonic Dusk Sedan shows that this isn’t the traditional Chevrolet econobox, while a pair of Sonic Z-Spec concepts emphasize the street performance capabilities of the new Korean-designed small car.
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To push the envelope even further Chevy is displaying the Sonic4 Concept, sales chief Chris Perry suggesting it is “designed to demonstrate Sonic’s performance capabilities,” which will likely take the Sonic4 out onto the track.
The SEMA show has traditionally been a good place to follow trends in the performance and youth markets – and to influence potential tuners. “It’s a market we haven’t competed in, lately,” admitted Perry, adding that concepts like these are “a great canvas for the tuner crowd to get behind.”
But the big crowds at the huge Chevrolet stand can be found gaping at the Hot Wheels Concept – displayed on an oversized Hot Wheels track.
The showcar features a neon green paint job that, according to Perry, “took the team months to develop.” The bright look is offset by black-out 20-inch wheels with the signature Hot Wheels redline.
The nose is blacked out, as is a hood insert, the exterior package completed by satin black ground effects.
The interior is done in rich black, also accented by the Hot Wheels redline and logo. Among the other custom features is a Hurst short-throw shifter.
Mattel has confirmed it will make the Hot Wheels Camaro available in a special limited edition. “As for Chevy? This is still just a concept,” cautioned Perry, “at least for now.”
The maker will be gauging reaction at SEMA to see if there’s a market for a limited-edition spin-off. But that would also requiring a version of the paint that would be easier to produce on something more than a one-off, cautioned a member of the development team.