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"We're looking at a fair price of just 12 cents," said analyst Joe Phillippi.

With a half-dozen of its own senior executives selling off stock, the once titanic shares of General Motors Corp. seem increasingly likely to plunge into the penny stock category, industry analysts warn, far below the already abysmal low GM hit on Tuesday.

Shares tumbled to just $1.15, a slight rebound from the day’s low point of $1.09, which would have marked GM’s lowest stock price since April 28, 1933 during the great depression. But most analysts believe that the company will soon tumble below the $1.00 mark, as it approaches an increasingly likely bankruptcy.

“We’re looking at a fair price of just 12 cents,” analyst Joe Phillippi, of AutoTrends Consulting, tells TheDetroitBureau.com. That would be before a planned 100-to-1 reverse split that GM officials have announced after the company completes its reorganization.

Just last autumn, former CEO Rick Wagoner was trying to prop up the automaker’s shares when they had fallen below the $8 level. The company’s 52-week high was $21.37; and as recently as 2007, it was trading above $40.   

But there’s little reason to believe that the downward trend will reverse itself soon, especially not with new CEO Fritz Henderson acknowledging, on Monday, that a bankruptcy falling is increasingly likely, if not absolutely inevitable. Such a move into court-ordered protection would leave current shareholders with as little as 1% of the company that likely emerged from Chapter 11, according to Phillippi and other industry analysts.

At some point, whether the automaker declares bankruptcy or not, GM shares could be considered a penny stock, which the automaker itself warned “could have an adverse effect,” because some brokers might decline to handle trades.

Even if the automaker avoids that ignominious fate, it is traveling perilously close to the point at which the New York Stock Exchange would normally consider delisting a company. The NYSE has suspended such actions until June 30, a sound move, observers note, considering the number of once-strong stocks that have tumbled sharply during the current economic crisis.

Nonetheless, there is a growing move to flee the sinking Titanic, and even the captains of the GM ship seem unwilling to stay onboard, listening to “Nearer My God to Thee.” On Tuesday, the company revealed six top executives sold off a total of 200,000 shares in the normal window that allows such things after earnings are reported. One thing is clear; they won’t be exercising many of their stock options at the current price.

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