The Hyundai Equus received the highest score in Strategic Vision's latest Total Value Index. Hyundai also took the top overall spot on the survey.
Hyundai is the top value among automotive brands in the U.S., according to Strategic Vision’s 18th Total Value Index. The maker took top spots in four market segments as well as earning the top overall score – 804 – with the Equus luxury sedan.
Last year’s individual winner was the BMW Z4.
The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer’s views on the economic impact of the purchase in both the near and long term.
“Hyundai continues to offer customers the highest-quality products, packed with premium technologies and best-in-class safety features,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “Awards like this from Strategic Vision reflect our hard work and commitment to customer satisfaction and value.”
Other Hyundai winners included: Sonata, which tied with the Ford Fusion in the midsize car segment; Genesis Coupe in the premium coupe category and the Elantra with tied with the Ford Fiesta sedan and Chevy Cruze.
“Hyundai provides value that customers love with strong styling cues and interior appointments at a terrific price – which is why Hyundai again has the highest model score with the Equus,” said Alexander Edwards, president, Strategic Vision.
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Ford also took several spots, in addition to the aforementioned vehicles, the Focus hatchback, Explorer, Taurus and Lincoln Navigator all captured or tied for top spots in various segments.
General Motors took eight segments, while Toyota topped six.
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Additionally, Strategic Vision awarded a “Special Alternative Powertrain” award to the Tesla Model S.
“The future of Total Value also plays heavily into the selling of more Alternative Powertrain fuel vehicles. The right product attributes, vehicle imagery and, of course, the customer’s personal values will make the difference,” Edwards said.
Below are all of the categories and the top finishers in each along with their scores:
- Micro Car Small Car: Chevrolet Spark 667
- Small Multi-Function Car: Fiesta Sedan/Cruze/Elantra Sedan (tie) 653/651/651
- Small Car: Ford Focus Hatchback 716
- APT Car: Toyota Prius C 630
- Midsize Car: Hyundai Sonata/Ford Fusion (tie) 686/686
- Midsize Multi-Function Car: Volkswagen Jetta SportWagen 637
- Midsize APT Car: Chevrolet Volt 711
- Life-Size Car: Ford Taurus/Dodge Charger 635/634
- Near-Luxury Car: Cadillac ATS/Lexus ES 350 696/694
- Luxury Car: Hyundai Equus 804
- Luxury Multi-Function Car: Volvo XC70 621
- Specialty Coupe: Scion FR-S 708
- Premium Coupe: Hyundai Genesis Coupe 727
- Standard Convertible: Mini Cooper Roadster 726
- Premium Convertible/Roadster: Porsche Boxster 708
- Standard Pickup: Toyota Tacoma 595
- Full-Size Pickup: Chevrolet Avalanche 618
- Heavy Duty Pickup: GMC Sierra 2500/3500 550
- Entry SUV: Toyota FJ Cruiser 623
- Entry CUV: Mitsubishi Outlander Sport 653
- Midsize SUV: Ford Explorer 650
- Midsize CUV: Chevrolet Traverse 648
- Full-Size Utility: GMC Yukon XL 608
- Near-Luxury Utility: Cadillac SRX 673
- Luxury SUV: Lincoln Navigator 651
- Luxury CUV: Porsche Cayenne 649
- Minivan: Toyota Sienna 627
- Best Model: Hyundai Equus 804