The Infiniti Vision is the latest addition to Gran Turismo for PlayStation 3. The car could jump from television screen to the streets.

Pity the poor car designer who comes up with a great idea, only to have to cope with the realities of product development, marketing and manufacturing. The results can be downright depressing when your concept re-emerges looking like a Pontiac Aztek.

No wonder, then, designers line up for a chance to work with the folks from Sony on their Gran Turismo videogame for PlayStation 3. The latest to put a car on that virtual track is Infiniti, which is giving us a look at its new Vision Gran Turismo concept.

But if you like what you see, hang tight. What started out as an internal competition to “design a pure Infiniti GT car” just might have a practical application, after all, the maker suggesting the digital concept could just be a hint of “what a high performance Infiniti could look like in the future.”

This could be the next halo car for Infiniti.

That’s not too far of a stretch. After years of languishing in the second tier of the luxury market, Infiniti has launched an aggressive product program that is expected to yield a new line of high-performance models, at least for now dubbed Eau Rouge. The first is based on the now-familiar Q50 sedan launched two years ago.

Looking further into the future, don’t be surprised to see a number of other models get performance variants. And a serious production GT car could very well help flesh out the Infiniti line-up and provide a much-needed halo around the brand.

This could just be a hint of “what a high performance Infiniti could look like in the future.”

Based on a theme developed by Infiniti’s design team in Beijing, the maker describes the Vision Grand Turismo as, “Part beauty, part beast, its shape… powerful, sensual and audacious – a mix of a track machine and the dream of our Chinese design team to create an ambitious racing language for Infiniti.”

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While many of the PlayStation concept vehicles have little in common with reality, Infiniti insists it took many of the same steps it might have were it to actually put the Vision Gran Turismo into production, including included thorough examinations and calculations of technical features, such as aerodynamics and engine performance.

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The game car is programmed to perform as if it had a front mid-ship trans-axle layout, with a 45:55 front-to-rear weight bias. Power would come from a 4.5-liter naturally aspirated V-8.

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Among some of its more interesting features, it includes under-floor airflow control, front and back diffusers, and an unusually shaped rear spoiler to enhance downforce.

While we might, possibly, maybe have something to look forward to, for now there are no production plans. So, if you really want to check out the performance and handling of the Infiniti Vision Gran Turismo you will need to load it into your Sony PlayStation 3.