Jaguar Land Rover Cutting 4,500 Jobs in Europe

Jaguar Land Rover Cutting 4,500 Jobs in Europe

Jaguar Land Rover is preparing to eliminate about 4,500 jobs worldwide as it responds to the decline of demand for diesels, the slowdown in the sales of new vehicles in China and the drag on sales created by Great Britain’s withdrawal from the European Union,...
Chevy Launches Expansive Marketing Blitz for Silverado

Chevy Launches Expansive Marketing Blitz for Silverado

Chevrolet has launched a broad new marketing campaign to bolster the sales of the all-new 2019 Silverado that includes an alliance with Amazon, the top retailer in the U.S. The marketing campaign began with a traditional television advertising blitz during the College...
Daimler Spending $500M on Automated Truck Development

Daimler Spending $500M on Automated Truck Development

Daimler AG plans to invest $570 million and create 200 jobs at its truck-oriented technical center in Portland, Oregon, to expedite the development automated driving for heavy-duty commercial trucks. “As a leader of our industry, we’ve been pioneering...
Israeli Tech Company Shows Off 4D Imaging Radar at CES

Israeli Tech Company Shows Off 4D Imaging Radar at CES

Hoping to follow in the footsteps of Mobileye, which has made its vision technology essential to automated vehicles, Israeli technology company Arbe is unveiling technology that could be used to enhance vehicle automation. The aforementioned Mobileye is now part of...
Unifor Puts Pressure on GM in New Advertising Campaign

Unifor Puts Pressure on GM in New Advertising Campaign

Unifor, the union representing autoworkers in Canada, has launched an advertising campaign attacking General Motors’ decision to shutter plants and idle workers. Jerry Dias, Unifor president, the successor to the old CAW, hase advertising campaign objective is...
Russian Automaker GAZ Pushes for U.S. to Lift Sanctions

Russian Automaker GAZ Pushes for U.S. to Lift Sanctions

The Russian and U.S. governments are discussing lifting the U.S. sanctions on a Russian automaker, GAZ, which is part of a holding company in which a prominent Russian oligarch, Oleg Deripaska, has a key stake. The talks aimed at lifting U.S. sanctions on Russian...