by Marty Bernstein | Apr 24, 2009
Country Music Video Dramatizes Plight of Detroit’s Auto Workers I’m not a big fan of country music, other than Willie Nelson, but there’s a recent country music video homage to the Detroit’s devastating automobile industry’s economic and...
by Marty Bernstein | Apr 17, 2009
Forget Toyota. The Japanese maker’s brief reign as the world’s best-selling automaker may already be over. For the first quarter of 2009, at least, the new king-of-the-hill is Volkswagen AG. But the silver lining is surrounded by at least a few gray...
by Marty Bernstein | Apr 17, 2009
The new red and black Ferrari super-coupe-speed-machine that premiered in Geneva was revealed before the New York International Auto Show to an admiring audience of writers and speed freaks in the brand’s Park Avenue showroom. The 599xx is not for the faint of...
by Marty Bernstein | Apr 17, 2009
Where is the “D” in NAIAS? The “Big 3” have become the “Detroit 3” and quite possibly, depending on the next few weeks, evolve into the “Detroit group of 1” so why is it so damned important the North American...
by Marty Bernstein | Apr 16, 2009
Crowds in New York seem to gather almost anywhere at almost any time. Last week as a run-up to the New York Auto Show, Maserati at 55th and Park Avenue showroom, drew a red carpet group of auto journalista’s inside and jaded New Yorker’s outside for an...
by Marty Bernstein | Apr 15, 2009
Of the 30-something introductions of new models and concepts at the New York International Auto Show, the one vehicle that could be another Car of the Year award winner for Hyundai was on a turntable on the far side of its display. This was Thursday afternoon and the...
by Marty Bernstein | Apr 3, 2009
Exclusive New Consumer Research Predicts Monthly Automotive Brands Marketshare Points Gain or Loss More than 300 different models of new cars are for sale in dealer showrooms right now. The important question is what are consumers with good credit scores going to buy...
by Marty Bernstein | Apr 3, 2009
It’s a shame the New York International Auto Show’s media days do not coincide with the BMW exhibit in Grand Central Station’s Vanderbilt Hall. This has to be the most unique display of cars and art and art cars one has ever seen. Many have seen...
by Marty Bernstein | Mar 27, 2009
Are Buff Books Becoming An Endangered Species? Hachette Filipacchi, the mega magazine publisher (owned by the French company Lagardere SCA) earlier this week announced it was offering several well known enthusiast publications — American Photo, Boating, Cycle...
by Marty Bernstein | Mar 24, 2009
BMW has become the latest automaker to abandon the fast-fading Tokyo Motor Show, raising further questions about the future of the once-critical biennial event. The German maker’s decision to abandon the show, once one of the four major global events it...
by Marty Bernstein | Mar 20, 2009
The Human Toll To describe a recent visit to Ford’s Dearborn marketing offices only two words are needed: empty; sad. Offices, cubicles, meeting rooms, break areas that were once filled with marketing professionals — talented, often dedicated creative...
by Marty Bernstein | Mar 13, 2009
Hamsters Star in New Kia Soul Commercial Late last month millions of Gen X & Y’s movie fans were treated to the newest animal stars in a commercial — hamsters. Yes, those cute, but not too cuddly, rodents have hit the big screen in the prelude to a...
