Automakers Rethink Super Bowl

Automakers Rethink Super Bowl

Arguably the best professional football game ever was played almost half a century ago in the snow, mud and cold in a wind swept stadium between the New York Giants and the Baltimore Colts in Yankee Stadium. The super stars of that historic game known as the ‘greatest...
Brand X-ed?

Brand X-ed?

The top executive at America’s largest auto retailer is not known for his shy demeanor, reluctance to express his mind or not having an opinion – quite the contrary, as Jackson once again demonstrated during an appearance in Detroit, where he made it clear which...
ROI on Audi’s Media Splash

ROI on Audi’s Media Splash

History was made last Tuesday in politics and media coverage as Barack Obama was inaugurated as the 44th president of the United States. According to the latest Nielsen Media Research, Comcast and other research types (it’s still being updated) broadcast television...
ROI on Audi’s Media Splash

Audi Betting On Big Inauguration Audience

Major inauguration coverage, huh… what’s that? Once upon a time it was pages of reporting and photographs in every U.S hamlet, village, town and city daily or weekly newspapers the day after the event. Unfortunately the demise of newspapers has been steady and now in...