by Marty Bernstein | Nov 2, 2012
Doyen of domesticity moves into garage: Martha Steward & Toyota Avalon Sheets, towels, paint, pots, pans, plants, party planning, gardening, television shows, publications and more are just some of the associations Martha Stewart has used to become one of most...
by Marty Bernstein | Oct 19, 2012
It might have been a slow week for the automotive marketing world if it weren’t for the world’s fastest man, London Olympics star Usain Bolt showing up in Tokyo this time for a tie-up with Nissan — more of that to follow. In fact, endorsements were the dominant...
by Marty Bernstein | Oct 12, 2012
Return Of The Fashion Designers? Years ago Lincoln used the famous ladies haute courtier Bill Blass was arguably the first fashionista to create the interior of a new vehicle. But that long-running association ended some years back, as did Chrysler’s ties to Nolan...
by Marty Bernstein | Oct 5, 2012
Top 10 Auto Ads in 3rd Quarter According to Ace Metrix the most effective television commercials in the third quarter of 2012 contained two automotive commercials in a field dominated by techy ads and philanthropies. (Click Here to watch.) Ford’s ‘One Foot Forward’...
by Marty Bernstein | Sep 21, 2012
The scarcity of these columns the past several months was caused by a lengthy health hiatus not a lack of news, opinion or comments about automotive marketing, advertising and promotion. Far, far from it. Confined for weeks to a hospital bed most of my non-sleep hours...
by Marty Bernstein | May 25, 2012
Hooray for Joel Ewanick! He had a helluva week breaking molds, traditions and profligate spending while making new ad biz rules. He’s gone where few CMO’s have dared to go with the outlandish premise of getting a measurable return on every component of the...
by Marty Bernstein | Apr 2, 2012
Way back then, when Don Draper and his pals (and a few of us who were there in those halcyon days) were pitching a piece of new business from a major corporate client the conundrum was, “Should we pitch with product or institutional creative?” More times than not,...
by Marty Bernstein | Mar 30, 2012
Lots of parties, Javits, more parties, Javits, some dinners, airport crush then home Party and event planners, caterers, bars, four star restaurants, hotels from luxury to lout, limo services, cabs and other purveyors of service and satisfaction in the Big Apple have...
by Marty Bernstein | Mar 28, 2012
After a six-month review Chevrolet has finally selected a new agency for its global creative work – called Commonwealth — from a new company formed of formerly very competitive ad agency holding companies – Omnicon Group and Interpublic Group – and that’s a...
by Marty Bernstein | Feb 24, 2012
Hyundai calls it the “Big Voices in Big Places” philosophy; I’m calling it Media Chutzpah, Incorporated. Not long ago, the Korean carmaker was largely ignored by most Americans, with barely a one percent share of the U.S. market. But now, with its sales soaring –...
by Marty Bernstein | Feb 6, 2012
The Monday following the Super Bowl should be called Critics-day. The buzz, comments, criticism, complaints, statements — and some drivel – filling the web, the newspapers, the radio, networks news shows, blogs, Tweets, Facebookings, social outlets and other...
by Marty Bernstein | Feb 3, 2012
Super Bowl XLVI – At last the hype will be over Football is a fast game. In any single NFL play, all the blocking, tackling, running, passing and kicking – with an occasional stomp – the action will all be over in barely six seconds. By comparison, the typical Super...
