by Marty Bernstein | Jan 27, 2012
Super Bowl XLVI Hype 3.0 Contrary to popular belief, less is not more, more is more when it comes to carvertisers on the Super Bowl broadcast. Just nine days and counting til kick-off but you’d think it’s already the big game. Enuf is enfuf already, as the teasers,...
by Marty Bernstein | Jan 23, 2012
This past weekend’s games settled who gets to play on February 5 in Super Bowl XLVI but also served as a preview of the carvertising that we’ll see when the New England Patriots and NY Giants square off on the gridiron next month. Few businesses spend more money on...
by Marty Bernstein | Jan 20, 2012
Fiat’s Vanishing Act For those not celebrity obsessed, the NBC network broadcast of the Golden Globes award show this past Sunday went largely unnoticed. But it was the darling of the twittering masses. According to published report the TPS – that’s Twitters...
by Marty Bernstein | Jan 6, 2012
But first our first annual MMM Media Kit Award This is my homage to the annual deluge of Car-of-the-Year awards that will be raining down on us, notably including the widely-watched North American Car and Truck of the Year ceremony that will usher in the Detroit Auto...
by Marty Bernstein | Dec 30, 2011
After a three month lockout delay the National Basketball Association finally returned to the boards, tipping off on Christmas day with five season-opening games broadcast on three television cable networks. Millions watched as millionaires played hoops – with major...
by Marty Bernstein | Dec 27, 2011
Last Friday night, along with thousands of other invitees around the country, I attended a special sneak preview of the new Tom Cruise action movie, Mission Impossible – Ghost Protocol. I was lucky. Most of the folks who attended the official opening weekend for the...
by Marty Bernstein | Dec 22, 2011
In 1822 Clement Clark Moore, a New Yorker, wrote the now everlasting poem, A Visit from St. Nicholas or, as it has become known, The Night Before Christmas, for his children. Recently I received a version of the famous poem from Don Headrick, aka DucatiDon, of...
by Marty Bernstein | Dec 16, 2011
This year’s deluge of Christmas and year-end-sales car commercials began before the Thanksgiving was even on the table and will continue unabated for the next ten days or more. As the auto industry rebounds from the economic doldrums their advertising agencies have...
by Marty Bernstein | Nov 18, 2011
Here in the La-La-Land, the international entertainment industry’s base of extravagance, excellence and elegance one expects wonderful staging, great sets and settings, spectacular lighting effects, dramatic music, exciting video, persuasive writing and polished...
by Marty Bernstein | Nov 7, 2011
A quarter-million U.S. motorists will be getting an envelope in the mail from Ford Motor Co. early next year. Inside they’ll find a small flash drive that the maker says will fix problems owners have been reporting with vehicles equipped with the MrFordTouch and...
by Marty Bernstein | Sep 16, 2011
Hoist a very dry Martini before dinner Saturday to honor and toast the 19th Century Mad Men who convinced the Winton Motor Carriage Co. of Cleveland, Ohio to run the first automobile ad advertisement in Scientific American magazine, July 30, 1898. Consider it an...
by Marty Bernstein | Aug 29, 2011
Once upon a time automotive advertisers were the most stable accounts on an agency’s client roster. Those were the halcyon Dan Draper days. Turbulence is now the norm. Longevity is passé. Performance — as in results and metrics – now drives the business. BMW is...
