by Marty Bernstein | May 27, 2011
Nissan Leaf ad asks what would happen if everything used gas Have you filled the tank of your new Nissan Leaf? Excuse me? Nissan’s new Leaf campaign takes a tongue-in-cheek look at what would happen if everything in our daily lives used gasoline and the problems that...
by Marty Bernstein | Apr 14, 2011
No risk, no reward, right? Corporate graveyards are littered with the decaying remains of corporate business ventures and significant investments into unknown businesses about which little was known, technology was paramount, executive management was inexperienced or...
by Marty Bernstein | Apr 8, 2011
Ford’s New ‘Swap Your Ride’ Ad Campaign Sets Retail Benchmark For almost as long as auto manufacturers have sold to and through local dealers there have been significant differences of opinion – also known as shouting arguments — as to what makes a good dealer...
by Marty Bernstein | Apr 1, 2011
DED, Jr., RIP As others, far more literate than I, have written and attested these past sad days of remembrance, David E. Davis, along with his automotive accomplishments, was the epitome of a bon vivant, raconteur and boulevardier, the personification of the...
by Marty Bernstein | Mar 25, 2011
A Safe Driving Adult PSA Worth Watching Mercedes-Benz this week announced a teen age driving school, Toyota has had one for several years, BMW offers a teen driving school in South Carolina, Bridgestone has a special program too, but what about those beyond learner...
by Marty Bernstein | Mar 22, 2011
The television hit show Mad Men has cast a disparaging eye on the advertising industry and the talented people I’ve been proud to work in and with for almost five decades. But even as the media has kept us informed round the clock of the horror in Japan: the...
by Marty Bernstein | Mar 18, 2011
Sartorial Salute from IFD Don’t recognize the IFD brand name? It’s the new Chrysler label, Imported from Detroit, a line of inexpensive sportswear that is based on the now-famous Chrysler Super Bowl commercial’s tag line. There are eight different items listed at the...
by Marty Bernstein | Mar 11, 2011
March Madness Has Infiniti & Buick as presenting sponsors As the regular college basketball season ends, America’s college hoops mania begins, March 13 bringing Selection Sunday, followed on Monday by National Bracket Day, the First Four playing on March 16 &...
by Marty Bernstein | Feb 28, 2011
Fashionistas, devotees and logo lovers of style, elegance and panache can now rejoice: the most famous fashion logo in the world, Gucci’s double G, is now an official part of Italian automotive heritage, history and haute couture. Ciao e benvenuto to the ‘500 by...
by Marty Bernstein | Feb 25, 2011
The most popular man in Hollywood Sunday night is not the usual source of material for TMZ, Entertainment Tonight or similar shows. It’s a male named Oscar. Actually, that’s his nickname. What few people know is that his real name is The Academy Award of Merit. The...
by Marty Bernstein | Feb 21, 2011
Report diminishes Chrysler buzz Lies, damn lies and statistics? Or is it perception versus reality? In the annual YouGov Polimetrix Brandindex study released this week that measures the brand buzz gained the days following the very expensive commercials on Super Bowl...
by Marty Bernstein | Feb 8, 2011
It doesn’t matter which reviewer, panel or research group has measured, evaluated or analyzed the 60 commercials in Super Bowl XLV, with rare exception, the game’s automotive ads did not resonate with consumers. (Or did they? Click Here to check this take on...
