by Marty Bernstein | Jun 11, 2010
Hyundai and Kia kick off big marketing programs in FIFA World Cup Throughout the world, football (soccer to us) is more than just a game with eleven participants punting a ball around a well-manicured green — or pitch or dusty field. It is a nationalistic, often...
by Marty Bernstein | May 28, 2010
Kia Responds to Public Demand: Soul’s Hamsters Return Those hip-hop hamsters are back. But we’ll get to the news in a moment. People either like or dislike television commercials. There’s no such a thing as just okay, all right or average. Black or white, nothing...
by Marty Bernstein | May 21, 2010
They’re out. And they’re in. No, they’re out now, too. And they’re in! If Joel Ewanick’s departure from Hyundai – spending a brief minute and a half at Nissan before becoming CMO of General Motors — made waves, then his latest move is setting off a tsunami. ...
by Marty Bernstein | May 7, 2010
Lingering over breakfast early Wednesday morning in sunny Los Angeles my mobile rang and I noted it was from a good friend who must remain nameless. The familiar voice said, “It’s hitting the web now!” What is? “The news!” What news? “Joel Ewanick has left Nissan and...
by Marty Bernstein | Apr 27, 2010
Campbell-Ewald has had one helluva long run as the advertising agency of record for the Chevrolet division of General Motors. An impressive 90 years. 4,680 weeks. 32,850 days. Millions of billing hours. 1,000+ current employees. Thousands of talented and semi-talented...
by Marty Bernstein | Mar 19, 2010
First it was a phone call, “Did you hear?” Then a text, “this can’t be true … can it?” Finally a call, text and email all essentially with the same message, “Look at their media site, it’s up and official, “Joel Ewanick is moving from Hyundai to Nissan as vice...
by Marty Bernstein | Mar 5, 2010
BMW launches new campaign based on the “joy” of driving BMW’s slogan “The Ultimate Driving Machine” has been part of the brand’s DNA since 1974, according to Dave Kiley’s book Driven, when the Ammirati &Purvis ad agency pitched it to the BMW execs in Munich...
by Marty Bernstein | Mar 5, 2010
Given its impressive sales growth last year, ongoing through February of this year, (from an admittedly small base of 30,000 units a month) Hyundai’s vehicles are resonating with consumers. Its aggressive advertising campaigns, based on a “Big Voices in Big Places”...
by Marty Bernstein | Feb 5, 2010
The clock is ticking down. This Sunday, February 7, at 6:00 PM, between 95 and 100 million people are predicted to turn to CBS to watch, nosh, wager, cheer, jeer, drink and honor America’s favorite sporting event: the annual extravaganza of Super Bowl 44 or as the NFL...
by Marty Bernstein | Feb 1, 2010
KIA WINNER IN SPONSORING MAJOR WORLD TENNIS EVENT For the ninth year, Kia is a major sponsor of the Australian Open, the first of four Grand Slam events in professional tennis. This sponsorship makes Kia the number one automotive sponsor and vehicle supplier of...
by Marty Bernstein | Jan 15, 2010
Committee being formed: Auto Anti Defamation League Though not as damaging as the auto execs appearance, “the four bankers of the apocalypse” (as they were called by the NYT) appearance before the Financial Crisis Inquiry Commission, were publically castigated,...
by Marty Bernstein | Jan 8, 2010
Chrysler Changes Ad Direction & Agencies Over the years, Chrysler’s divisions have had some terrific ad campaigns and some that define the word horrible. There have been some great ads for bad cars and bad ads for good cars, along with the “why in the hell did...
