by Marty Bernstein | Sep 21, 2009
Please buy and try our cars, please! Pretty please! Business recessions are first cousins to death and taxes – they come with regularity but are not predictable. Many years ago in a business downturn, some unknown, but clever retailer, a men’s shoe store proprietor,...
by Marty Bernstein | Sep 11, 2009
Chrysler and BBDO Interesting comments from a source. Many BBDO creative’s were at work over Labor Day weekend. NY isn’t doing the creative for this pitch. Which prompted the assumption they (a) have great confidence in the Detroit staff pulling it off...
by Marty Bernstein | Sep 4, 2009
Lexus Continues Sponsorship of US Open Men’s Singles: Will Federer Win? Every sport has its championship event, in tennis that event is the US Open, the biggest spectator event in the world and the fourth and final Grand Slam event. For five years Lexus has been the...
by Marty Bernstein | Aug 28, 2009
Veedubu’s Quest for an Advertising Agency The phone calls, emails, faxes, FedEx’s, snail mails to Roth Associates about getting on the long list, short list, any list to qualify for the Volkswagen account has to be almost as long as the line-up for free government...
by Marty Bernstein | Aug 24, 2009
OK, 489,269 New Cars Were Sold, Now What? What’s a dealer to do? Now that the program has all but ended, many dealers selling small, energy efficient and environmentally efficacious vehicles have no cars on their lots to — hmm, that is the question, isn’t it?...
by Marty Bernstein | Aug 14, 2009
A Tale of Two Car Buyers: Some Things Never Change! Auto writers, journalists, commentators and pundits are often subjected to inquisitions from relatives, friends, neighbors and colleagues outside the automotive world: Questions include: What do you like best? What...
by Marty Bernstein | Aug 7, 2009
Toyota News Release Shakes Advertising World It seemed innocuous enough, the headline “TMC to Establish Two Marketing Companies” did not seem to portend eminent disaster or predict doom when the release was downloaded and casually reviewed late Wednesday...
by Marty Bernstein | Jul 31, 2009
Ford’s Tempting Taurus Advertising Thursday’s reveal of the new advertising for the new 2010 Taurus was held in the vast space of Ford’s digital design studio with stunning video capabilities that were utilized to the fullest. The presentation of...
by Marty Bernstein | Jul 24, 2009
How about ad agency reviews for all GM’s brands? Nothing can cause serious pain, head-aches, anxiety attacks, depression or melancholia than news the ad agency you work for on the such-and-such brand is going into review. But it’s never been a problem in...
by Marty Bernstein | Jul 17, 2009
Bob Lutz’s gigantic job: Unasked for advice for GM’s new advertising arbiter The news of Bob Lutz’s new job responsibilities was, to use that overused and becoming increasingly trite word — awesome. The shock waves, tremors and angst...
by Marty Bernstein | Jul 10, 2009
Jay Leno, car enthusiast and comic turned pitchman introduces new Jaguar As reported in The Detroit Bureau by Paul Eisenstein, Jaguar held a verrrrry fannnncy gala at London’s bastion of modern art, the Saatchi Museum to introduce the new Jaguar XJ. Jay Leno,...
by Marty Bernstein | Jul 2, 2009
The Fourth of July Specials: Hot dogs and the Wienermobile Over holiday weekend American’s will consume 150,000,000 hot dogs according to the Oscar Mayer division of Kraft Foods, sponsors of the iconic Oscar Mayer Wienermobile. It’s an American...
