by Marty Bernstein | Jun 25, 2009
Our Federal Automobile Websites Illegal sites are up and running in an attempt to con and deceive gullible consumers about the Cash for Clunkers program, now known officially as the Car Allowance Rebate System — CARS, isn’t that cute? NHTSA has set up an...
by Marty Bernstein | Jun 19, 2009
EyesOn Design Creates “Expressions” of Willie G. Davidson The Detroit Institute of Ophthalmology is celebrating its 23rd year of raising money to support research for the visually impaired, through the efforts of EyesOn Design’s annual Vision Honored...
by Marty Bernstein | Jun 15, 2009
It was reminiscent of a ’60’s love fest. A fortnight or so ago, more than 25,000 Mini lovers and their 10,000+ Mini cars assembled at the famed Silverstone F1 Raceway, just a short drive from London to celebrate the 50th anniversary of the quirky little...
by Marty Bernstein | Jun 12, 2009
Ford First Sponsor of New African-American Web Site Major causalities of the Chapter 11 bankruptcy filings of GM and Chrysler have been the loss of what is euphemistically called Minority Dealers and concurrently minority advertising budgets. A loss noted by many...
by Marty Bernstein | Jun 5, 2009
New GM reinvention commercial continues previous arrogance This week I’ve seen new commercials and videos produced for Government Motors, err, the new General Motors that are as arrogant, audacious and asinine as any produced ever by a company known for being...
by Marty Bernstein | May 29, 2009
More BMW Changes: Mini Appoints Dutch Shop for International Campaigns Last week while attending the third annual Mini United 50th anniversary bash in England, (more about this later) I met briefly with Herr Dr. Andeas-Christoph Hoffman, head of Mini’s marketing...
by Marty Bernstein | May 28, 2009
It’s a win one, lose one scenario for the Austin, Texas-based, Omnicom advertising agency. Just a week or so ago the shop won the BMW’s global creative account as reported here in TDB in a Friday column. Today they got the bad news. The media planning and...
by Marty Bernstein | May 25, 2009
You can understand why Ian Robertson, BMW AG’s board member for marketing and sales, might be charged up about the new Mini-E. In a Saturday night interview with Robertson during Mini’s 50th Anniversary gala at the Silverstone raceway in England, he...
by Marty Bernstein | May 22, 2009
When the most famous words in motorsports, “Gentlemen and Lady … START YOUR ENGINES” are proclaimed, Middle America’s iconic race, the Indianapolis 500 gets underway with some classic touches. Jim Nabors will sing Back Home Again In Indiana,...
by Marty Bernstein | May 15, 2009
Like most of you, I’m sick of the discouraging, depressing, downer news we’ve been getting all week. As much as it is possible, this is a good news edition. GSD&M Idea City Gets Worldwide BMW Biz There were yahoos, yippee’s, hoot’s and...
by Marty Bernstein | May 8, 2009
Marketing Mavens Advice for Chrysler The epicenter of the domestic automobile business these days resides in Courtroom 523 at the U.S. Bankruptcy Court, Southern District of New York at One Bowling Green, New York, where Judge Arthur J. Gonzales, a respected jurist,...
by Marty Bernstein | May 1, 2009
My first new car and first car ad account was Pontiac I was recruited and came to work in the Hills of Bloomfield for MacManus, John and Adams (MJ&A), not to work on one of the agency’s General Motors accounts — Pontiac, Cadillac, GM Corporate and Mr....
